Author Archives: Karla

About Karla

Always been a news geek; now I'm a social media geek, too. But the bigger picture: it's about communicating the idea. Powerfully. Compellingly. Engagingly. (Wait, is that a word?) Of equal weight: team-building. How do you create a team that gets behind the idea and supports it in a way that creates strength for the team itself and provides cement-like underlying foundations for the idea being backed by the team. It works every time.