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Author Archives: Karla
About KarlaAlways been a news geek; now I'm a social media geek, too. But the bigger picture: it's about communicating the idea. Powerfully. Compellingly. Engagingly. (Wait, is that a word?) Of equal weight: team-building. How do you create a team that gets behind the idea and supports it in a way that creates strength for the team itself and provides cement-like underlying foundations for the idea being backed by the team. It works every time.
Posted on May 16, 2010
Individuals become networks. That idea, which I believe to be a key concept of media today, is touched on in this intriguing Fast Company article about an advertising agency called Mekanism. They focus mostly on creating viral ads, but deep … Continue reading →