‘Individuals become networks’

Individuals become networks.

That idea, which I believe to be a key concept of media today, is touched on in this intriguing Fast Company article about an advertising agency called Mekanism. They focus mostly on creating viral ads, but deep within the article is this comment:

As individuals become networks in their own right, the best-connected among them may one day (via their blogs, Web sites, and social media) rival ABC, CNN, or the Food Network in influence. But developing a legitimate online footprint requires those blogger/social-media types to have unique content to offer.

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About Karla

Always been a news geek; now I'm a social media geek, too. But the bigger picture: it's about communicating the idea. Powerfully. Compellingly. Engagingly. (Wait, is that a word?) Of equal weight: team-building. How do you create a team that gets behind the idea and supports it in a way that creates strength for the team itself and provides cement-like underlying foundations for the idea being backed by the team. It works every time.
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